Posted on: March 23, 2024, 11:16h.
Last updated on: March 23, 2024, 11:16h.
It’s the NCAA’s busiest time of the year, as its men’s and women’s college basketball tournaments — aka March Madness — are in full swing. In conjunction with the heavily bet hoops games, the governing body of collegiate sports deployed a new responsible gambling campaign.
Titled “Draw the Line,” the initiative seeks to better educate students about participating in sports betting. The campaign debuted on social media this week during the tipoff of the March Madness tournaments.
“Draw the Line” is aimed at college students and includes a toolkit for universities and colleges that provides resources to assist those who seek help.
The American Gaming Association expects the 2024 March Madness brackets to attract over $2.7 billion in legal bets, many of which will be placed by college students. An NCAA study last year found that 67% of 18- to 22-year-olds residing on college campuses had bet on sports whether legally or illegally.
Sports betting is everywhere — especially on college campuses — so it’s critical student-athletes get the real story about how it can impact them,” said NCAA President Charlie Baker.
Baker is supportive of legal, regulated sports betting but has campaigned for stronger student-athlete protections like prohibiting oddsmakers from offering prop bets on an individual player’s performance.
“We know some bettors are harassing…
