Fiiz, a Utah-based franchise known for its customizable sodas and specialty drinks, recently opened its doors in the area. Owner Sophia Platt said the idea to bring Fiiz to Aggieland came from a desire to offer something beyond the area’s many coffee options.
“I thought this town needed something other than coffee,” she said at a March 17 ribbon-cutting ceremony with the Bryan/College Station Chamber of Commerce.
Platt noted how the concept appeals to a wider range of customers who may not drink coffee or alcohol.
What you need to know
The soda shop is operated locally by Platt, a Texas A&M University graduate, and her parents.
College Station City Council Member William Wright attended the ribbon-cutting to welcome the new business to the area.
“You’ve come back, and now you have a different perspective on the city,” Wright said, referencing Platt’s connection to the community beyond her time as a student.
What Fiiz offers
Fiiz opened in March and allows customers to mix flavors, creams and add-ins to create custom drinks. Platt said the team is also working on a signature drink featuring Dr. Pepper, a Texas favorite.
The business has already seen support from the community. After running out of Dr. Pepper one day, Rosa’s Cafe answered a plea for help and let them have some of their Dr. Pepper.
“It was a little taste of what this community can do,” Platt said.
Before you go
Fiiz is based in Utah, and the College Station location marks the second in Texas.
Fiiz will hold its official grand opening March 21.
- Opened in March, grand opening March 21
- 2700 Texas Ave. S., College Station
- www.fiizdrinks.com
