LifeSafer’s intelligent speed assistance (ISA) device prevents drivers from going even one mile per hour over the speed limit.
YORK COUNTY, Va. — New technology is rolling out in Hampton Roads to help break speeding habits.
The company LifeSafer ISA is encouraging super speeders and new drivers to install the company’s intelligent speed assistance device to prevent speed-related crashes.
Michael Travars, president of LifeSafer, said the device acts like training wheels and aims to stop speeders and teach teens safe driving habits.
“We worry about drunk driving, but speeding while drunk driving is worse. We worry about distracted driving, especially in this day of cell phones, but distracted driving with speeding is worse,” Travars said. “It’s LifeSafer’s belief that if we can address the speeding problem, we can save lives on all of the other problems.”
The device automatically adjusts to the speed limit using satellite and GPS technology, keeping drivers at the speed limit without any distractions.
“It doesn’t beep at you, it doesn’t whistle at you, it doesn’t vibrate the steering wheel, it simply stops the car from going faster,” Travars explained.
Travars told 13News Now that this device does need to be installed by a mechanic, and it can be used in any car.
On New Year’s Eve, LifeSafer and the Gweedo Memorial Foundation worked together to publicly roll out the device.
Tammy ‘Gweedo’ McGee, founder of the foundation, lost her son Conner in a car crash in York County in 2019.
McGee explained that there were three teens in the car that night, including Conner. She told 13News Now that the driver of the car was unlicensed and was driving double the speed limit during the crash.
“There was a curve in the road, he lost control of the car, ran off the road, hit a tree, flipped the car and killed all three of them. All three boys were gone in the blink of an eye from something that was 100% preventable,” she said.
McGee is always working to keep Conner’s memory alive by promoting safe driving habits, especially for teens.
With this new device, McGee said they can reduce speed-related crashes.
“If the speed limit is 35, you can press the gas pedal as hard as you want, but you’re not going to go over 35,” McGee said.
To prevent more deaths like Conner’s, Travars and McGee encouraged all new drivers to give the device a try before picking up any deadly speeding habits.
