SALT LAKE CITY — Placemakr, a flexible-use hospitality and multifamily operator, today announced the launch of its first property in Salt Lake City, Utah. Operating in partnership with High Boy Ventures, a residential real estate development company, Placemakr Salt Lake City at Brix will offer a unique blend of residential and hospitality-style stays catering to both short-term visitors and long-term residents. Hospitality-style stays will be managed under the “Placemakr Salt Lake City” brand, while residential leases in this class A luxury asset will be managed under the “Brix” brand name.
Excellently located in vibrant downtown, this property has been designed from first principles to bring something new and luxurious to Salt Lake City. Guests and residents will enjoy access to premium amenities including an outdoor lounge, commercial-grade gym, and proximity to world-class ski resorts and the beautiful natural attractions of Salt Lake City. The property features 100 studio, one, and two-bedroom units available for residential leasing as well as 45 fully furnished units available for short-term stays. Penthouse apartments enjoy unobstructed views of downtown and the beautiful Wasatch mountains, and several units include balcony hot tubs.
“Placemakr is on a mission to bring this new asset class of flexible real estate to every US metro, so this expansion into Salt Lake City for the first time is a big deal to us,” said Jason Fudin, CEO and Co-founder of Placemakr. “This building is a prime entry for us into the market as it’s a highly desirable location and a truly unique luxury building. We can’t wait for Salt Lake City residents and visitors to experience Placemakr for the first time.”
Guests and residents at Placemakr Salt Lake City will be walking distance from the best attractions the city has to offer – including the Utah Jazz and new NHL team stadium and cultural sites like the Utah Symphony, Museum of Contemporary Art and the Discovery Gateway Children’s Museum. And with home-like accommodations that include in-unit kitchens, laundry facilities, and separate living and sleeping spaces, Placemakr Salt Lake City provides guests with the comfort of home while on the road.
“We’re excited to partner with Placemakr to bring this unique blend of home and hospitality to Salt Lake City for the first time,” said Max Coreth, Managing Partner at High Boy Ventures. “This is a market that continues to grow when it comes to leisure and business demand, and Brix is perfectly located to meet that demand. We can’t wait for guests and residents to come experience the property.”
This announcement follows Placemakr’s recent expansions nationwide in Pittsburgh, San Antonio, Santa Clara and more. Those interested in booking a stay at Placemakr Salt Lake City can visit https://www.placemakr.com/locations/salt-lake-city/salt-lake-city. Potential residents interested in living at Placemakr Salt Lake City can visit the leasing page at brixresidences.com. Stay tuned for additional new property announcements at https://www.placemakr.com/.
About Placemakr
Placemakr is a tech-enabled operating company and real estate investor. The company transforms multifamily properties into a unique blend of apartment living and hospitality and has been the pioneer of the flexible living asset class. Placemakr’s innovative tech-enabled platform provides an unmatched experience for its guests and residents, combining the advantages of apartment living with the services and reliability of a hotel, all within a single building. Placemakr’s thoughtfully curated spaces in carefully selected neighborhoods offer guests and residents the flexibility to stay for a night, a year, or any duration in between.
About High Boy Ventures
High Boy Ventures (HBV) launched in late 2017 as a real estate partnership, with the aim of unlocking the value of property in Salt Lake City via redevelopment. HBV constructs residential and commercial structures that differ from peer properties thanks to thoughtful, unique design. HBV has delivered two ground-up multifamily properties to SLC to date with plans for more. HBV has also converted historic buildings into revitalized commercial spaces in and around SLC’s reinvigorated Granary District. HBV is focused on delivering distinctive buildings that weave seamlessly into the fabric of the Salt Lake community while generating cultural impact.
