The mural is part of the Kemper Auto Mural Project, which partners with local small businesses and artists to bring public art to neighborhoods.
A burst of color and culture has arrived in Downtown Plano, thanks to a new public mural created through a partnership between Kemper Auto, local business owner Lorina Espinoza of Prime Time Insurance and Texas muralist Mariell Guzman. The vibrant artwork now wraps the exterior of Prime Time Insurance at 651 K Ave., transforming a familiar corner of the city into a celebration of Plano’s Latino community.
For Guzman, whose large-scale works appear across the U.S. and Mexico, painting in Plano was deeply personal.
“Plano is a very special place to me, and being able to paint this in the streets that I’ve driven… doing it for my community, especially representing my Latino community, it’s just a dream come true,” she said.
The mural is part of The Kemper Auto Mural Project: Conectando Comunidades, a nationwide initiative placing culturally inspired murals on the walls of independent insurance agencies in predominantly Hispanic and Latino neighborhoods. The Plano installation marks one of the latest additions to the initiative, which launched earlier this year in Los Angeles County.
Kemper Auto leaders say the project is designed to invest back into communities and help amplify the small businesses that serve them.
“The program uses inspiring art — a universal language — to depict the diverse culture and passion of the community,” said Matthew A. Hunton, president of Kemper Auto. “We’re excited to work with our agency partners and honored to bring this vision to life.”
Espinoza, who has operated Prime Time Insurance in Plano for years, said she watched the mural take shape day by day and saw the impact immediately.
“We get quite a lot of walk-ins, so we do a lot of business face-to-face,” Espinoza said. “These last couple of weeks, as they were painting the mural, we got to see the customers come in with a big smile and excitement in their eyes… Even before it was finished, they had fallen in love with it.”
She sees the project as a gift not only to her business, but to the surrounding neighborhood.
Guzman, known for her bold colors and narrative-focused murals, said collaborating with Espinoza made this project especially meaningful.
“This project with Lorina is definitely one of the most beautiful projects that I’ve been a part of,” Guzman said. “To just be able to celebrate the Latino community and celebrate Lorina’s story—these are the projects that I always want to work with.”
The Plano mural joins a growing collection of works produced through the Kemper Auto Mural Project, each designed to reflect the cultural identity of local neighborhoods while supporting independent agencies and Hispanic artists. The inaugural mural, created by LA-based artist Mr B Baby, debuted earlier this year in South Gate, California.
For Plano, the addition is another example of how public art continues to shape the city’s evolving streetscape—this time with a focus on heritage, collaboration and community pride.
