Mashburn is the latest retailer to open in the red-hot Nashville market.
The Atlanta-based company owned and operated by Sid and Ann Mashburn is the first specialty store to sign on in the Neuhoff District, a new development that is being built on the Cumberland River in the historic Germantown neighborhood. The space, a former meatpacking plant, is being redeveloped by New City Properties into a mixed-use property that will include residences, office space and about 150,000 square feet of retail and restaurants.
The Mashburn store totals about 6,000 square feet and houses both the brand’s men’s and womenswear. It occupies a prominent space near the The Curve, Neuhoff District’s centerpiece building, located at 1312 Adams Street.
The men’s and women’s shops have separate entrances, with an interior pass-through. The 2,870-square-foot Sid Mashburn men’s store has a more masculine feel, with whale-gray custom millwork, a ping-pong table, vinyl records and a turntable. The store also features an in-house master tailor for alterations and custom work.
Ann Mashburn’s women’s store is 1,900 square feet with white fixtures and silk shantung drapery. Both sides share seagrass carpeting and vintage Turkish kilim rugs underfoot.
The offerings include tailored clothing, shirts, sportswear, neckwear, shoes, small leather goods, handbags and accessories under the Mashburn name. There are also some third-party brands including A.P.C. & Aspesi apparel, Edward Green footwear, Tretorn & Diadora sneakers, Filson luggage, Marie-Hélène de Taillac jewelry and Vintner’s Daughter skin care.
This marks the sixth store for the couple. The first opened in Atlanta in 2007 and today there are units in Houston, Georgetown, Dallas, New York and Los Angeles, where it has a men’s-only store. “People from Nashville used to travel to Atlanta to shop with us,” Sid Mashburn said. “But now Nashville is growing up.”
So when New City Property president Jim Irwin, a friend of the couple, told them his concept for Newhoff District, they knew it was time to take the plunge.
Ann and Sid Mashburn
William and Susan Brinson
“The way they’re mashing up modern development and historic industry from the city’s early days is inspiring,” Sid Mashburn said.
“The property reminds us a lot of our flagship store and headquarters in Atlanta, which are housed in a former abattoir and meatpacking facility called the White Provisions Company, which, coincidentally, was partially owned by the Neuhoff family. Our shops and lines are all about mixing the new with the old in a way that feels both fresh and familiar, so this partnership feels like it was made for us.”
“We couldn’t be more excited about coming to Nashville,” said Ann Mashburn. “While the city has so much to offer, you can’t get around the fact that it’s Music City. As long as Sid and I have known one another, music has been just as big a part of our lives as clothes. So Nashville feels like a natural next step for our business. We’ve had an amazing customer base in Nashville since the beginning, and it’s an honor to have a store there.”
Sid Mashburn likened Neuhoff District to the Country Marts in California that have attracted a lot of attention — and a wide array of retailers — in recent years. “They’re nostalgic without being maudlin,” Sid Mashburn said of the redevelopments that bring together unique shops, restaurants and experiences in redeveloped historic sites.
While Mashburn is the first retailer to sign on at Neuhoff District, the couple is confident they will soon be joined by others. According to Irwin: “We are working hard to bring a very special mix of highly curated specialty retailers to Neuhoff that are new to the market. We’re speaking to amazing brands that would only consider coming to one-of-one projects. Mashburn is a perfect bellwether for the type of retail announcements that you can expect to hear in the coming months.”
Looking ahead, Sid Mashburn said the Nashville opening marks a return to opening retail stores for the couple. “For the last few years, we didn’t open anything. But we’re back on the horse.” Among the locations they’re eyeing are the Brentwood Country Mart in California, where he’s like to add a women’s store, early next year, and Charlotte, N.C., in the third or fourth quarter of 2025. “We’re picking up the pace,” he said.
