The world of work is continually changing. Many of us now work in jobs that didn’t exist last century – or even last decade in some cases. One such role is the professional social media manager. Another is the closely allied influencer marketing manager.
In the beginning, businesses usually delegated their social media work to one person – usually a junior member of their marketing department, or perhaps the owner/manager of a small business. As social media has evolved, the need for more proactive and higher skilled social media staff has arisen. More and more firms employ specialists in that field now.
Of course, as with everything new, you may feel you are floundering in the dark. How much do you think you should pay your social media manager or influencer marketing manager? What is the typical level of social media manager salaries?
Summary: Social Media Manager Salaries:
Possible Social Media Roles within a Business
To some extent, each business will operate on the social web differently. Some run basic accounts on a few major social networks, with minimal posting and little interaction. Others realize that social customers make up a considerable proportion of their client base, and devote a massive investment of time and money to their social accounts. Some businesses choose to let social highflyers do much of the hard work for them and therefore focus their resources into influencer marketing.
Therefore, the exact social media roles and the salaries attached to them will vary for each business.
Social Media Manager
A social media manager is responsible for operating social accounts on behalf of a business. They post as if they were the business. Social media managers perform tasks like creating and editing copy for posts, answering questions, creating a posting schedule, replying to comments, and the everyday tasks of operating social media accounts. In many ways, a social media manager runs a social account as it was his or her own, but supercharged…
