The Atlanta Dream is launching a partnership with Starbucks to empower small, woman-owned and BIPOC-owned businesses in Atlanta
Through this multi-year collaboration, Starbucks will become a supporting partner of the Atlanta Dream Collective, a strategic program aimed at assisting small businesses in overcoming marketing obstacles by enhancing their brand presence at Atlanta Dream games and connecting them with fans.
Dream Collective businesses reflect Atlanta’s diverse entrepreneurial community, particularly women and members of the BIPOC and LGBTQ+ communities.
“The Atlanta Dream Collective was created to support and foster the entrepreneurial spirit of minority business owners in Atlanta,” said Laila Brock, the Dream’s senior vice president of strategic partnerships and community impact. “We are excited to partner with Starbucks, one of the nation’s most recognizable brands that originally started as a small business, to help fuel small businesses in our community.”
The inaugural members of the Dream Collective were recognized at a Dream home game in August and will be promoted during home games throughout the 2025 Dream season with on-court and video board features.
Members of the collective include:
- Coordinates LLC: A pajamas brand and loungewear that celebrates creativity, art, and family. Designed to enhance special moments, Coordinates offers sleepwear and lifestyle apparel that reflects global diversity and encourages families to express their unique style.
- Cakes Designer Boutique & Academy: The company offers several workshops and classes in different culinary areas, as well as designs the most beautiful, original, and incredible custom cakes for various occasions like weddings, anniversaries, birthdays, baptisms, baby showers, and more.
- Dope Pieces, LLC: The company uses puzzles as a vehicle to connect artists needing more visibility for their work with a community seeking more representative puzzles.
- Moosh (Tracey Reed, LLC): A women’s home and children’s boutique in Atlanta’s historic Virginia Highlands, Moosh envisioned a lifestyle boutique with an urbane sensibility reflecting their cultural heritage. Moosh offers women’s and children’s clothing, shoes, accessories, home decor, toys, and specialty baby gifts.
- A Few Wood Men: A wooden watch and accessory collection was created and designed for Men of Distinction, that aims to provide sustainability, representation, and community through their wooden watches and accessory collection
“Since our beginning, we have been driven by our belief in the limitless power of human connection,” said Kelly Goodejohn, chief social impact officer at Starbucks. “That’s why we have made a promise to contribute positively to every community we serve, and through our partnership with the Atlanta Dream, we are bringing our mission to life by creating opportunities to build a better future where success is measured by the lives we improve together. Starbucks is honored to be a part of this partnership.”
For more information on the Dream Collective, visit dream.wnba.com/atlanta-dream-collective/.
