Telemundo Enterprises is at the forefront of this year’s bilingual campaign, “Celebrating All That We Are” (“Celebrando Todo Lo Que Somos”), a bold multiplatform initiative that pays tribute to the rich and multifaceted identities of U.S. Hispanics.
For the fourth year running, this campaign will unite NBCUniversal’s extensive network of channels and social media platforms, showcasing the dynamic stories and contributions of over 62 million Hispanics nationwide.
“Celebrating All That We Are” (“Celebrando Todo Lo Que Somos”), shines a vivid spotlight on the diverse and multi-faceted nature of U.S. Hispanics: honoring who they are, not just what they are. As the campaign unfolds, it will culminate in a powerful call to action on the network’s social media platforms, inviting Hispanics nationwide to share their personal stories and proudly join in celebrating their heritage. The campaign will also feature social media spots showcasing special appearances by notable Latino figures from the entertainment and news industries, including:
- Actor, author, and Access Hollywood host Mario Lopez
- TV personalities including comedian and actor George Lopez and Mayan Lopez from NBC’s Lopez vs Lopez
- Cast members Belissa Escobedo and Pablo Castelblanco of NBC’s primetime comedy Happy’s Place
- Prominent journalists including Noticias Telemundo news anchors Julio Vaqueiro, Arantxa Loizaga and Vanessa Hauc, MSNBC’s Ana Cabrera, Alicia Menendez and José Díaz-Balart
- The stars of Telemundo’s new primetime series Sed de Venganza, Isabella Castillo and Danilo Carrera.
- Latino athletes including U.S. National Team soccer players Alyssa Thompson and Benjamin Cremaschi
- The hosts of various hit Telemundo shows: Chikybombom and Miss Universe 2020 Andrea Meza (Hoy Día), Lourdes Stephen and Jessica Carrillo (Al Rojo Vivo), Carlos Adyan (En Casa con Telemundo) and Giselle Blondet and Myrka Dellanos (La Mesa Caliente)
- The campaign will also highlight a message from Academy award-winning actress and Hispanic Heritage Month ally Lupita Nyong’o.
The celebration kicked off on Monday, Sept. 16, with a vibrant anthem spot airing on NBC’s Today and Telemundo’s morning show Hoy Día, followed by an NBCUniversal portfolio social media roadblock. Telemundo.com/HerenciaHispana will be the home for all “Celebrating All That We Are” themed content in Spanish and English.
