Opinion: Super Bowl, Taylor Swift, Caitlin Clark and women’s sports are the big winners this week.
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Bulls of the week
Salt Lake City is the hottest futures market in the business of sport. The host city of the 2002 Winter Olympics is the prohibitive favourite to be awarded the rights to the winter showcase in 2030, something to be decided by the IOC later this year.
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Moreover, it’s creating a buzz among local sports fans by pushing its own boundaries beyond the Utah Jazz of the NBA and Real Salt Lake of Major League Soccer, the city’s only two major sports franchises.
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