Goodbye UFC APEX. Hello … Meta APEX?
“Meta is always at the forefront of technology and immersive experiences, and their enhancements will change the way fans view live fights,” said UFC CEO and President Dana White. “This rebranding comes at the perfect time as the facility is completing a major renovation, expanding capacity, concessions, hospitality, and UFC retail. For the first time ever, fans can come to Meta Apex and experience UFC fights with interactive VR, AI, and wearable technology. I can’t wait for fans to see it.”
Comments from UFC fans were overwhelmingly negative; though to be fair, UFC fans sh*t on everything and everyone because that’s just how the Internet works. That said, a few Instagram comments were in support of the rebranding, calling it “the future” of mixed martial arts (MMA).
