SBJ Tech Week is poised to transform New York City into the epicenter of sports business and technology innovation, drawing industry professionals from far and wide. With a lineup featuring Joe Lemire from SBJ in conversation with the NFL’s Gary Brantley, and spotlighting the NBA’s revolutionary NBA ID program, the event promises to be a fertile ground for networking and discovery. This convergence of minds and ideas will illuminate the pathways through which technology is catalyzing growth and reshaping fan engagement across the sports landscape.
Revolutionizing Organizational Growth Through Technology
The dialogue between Joe Lemire and Gary Brantley is highly anticipated, focusing on how technological advancements can spur organizational growth. This session is expected to delve into the strategic implementation of tech solutions within sports organizations, highlighting the NFL’s journey as a case study. Attendees will gain insights into leveraging technology not just for operational efficiency but as a cornerstone for innovative growth strategies.
NBA ID: A New Paradigm in Fan Engagement
At the heart of SBJ Tech Week’s discussions is the NBA ID program, a testament to the league’s commitment to reinventing fan engagement. Born from an extensive overhaul of the NBA’s mobile app, NBA ID offers fans customizable rewards and experiences, acknowledging and catering to the diversity in fan behavior. The program’s success, particularly during MVP voting and All-Star game activities, underscores the shift from transactional to emotional loyalty among fans. This session will explore the symbiotic relationship between technological innovation and fan engagement, emphasizing the program’s impact on membership growth and fan advocacy.
Spotlight on Innovation and Creativity in Sports Advertising
The event will also shine a light on the creative and innovative advertising strategies employed during major…
