The Waukesha Latino community based largely on the East Side included the area known as The Strand oin 1989.
Michael Sears / Milwaukee Journal Sentinel
Rose Dequardo Le Mere, right, co-owner of The Strand Market, talked with Carmen Melendes Hernandez and Bill Le Mere in 1990.
Milwaukee Journal Sentinel Staff Photo
The Strand is home to families from diverse ethnic backgrounds. This photo is from 1989.
George Cassidy / Milwaukee Journal Sentinel
Father Larry Dulek, an associate pastor at St. Joseph’s Catholic Church in Waukesha, blesses a shrine in front of a home on Strand St. in observance of Good Friday.
Lynn Howell / Milwaukee Journal Sentinel
Ruben Martinez in his grocery store at 607 South 5th Street, in the city’s Latin American business center in 1979.
Karen Sherlock / Milwaukee Journal Sentinel
Sergio Gonzalez, a Latino historian based in Milwaukee, speaks about Milwaukee’s first Mexican grocery store, Compania Industrial Mexicana Manufacturera y Importadora, or simply Morales, opened by Arturo Morales which used to be located in the Walker’s Point neighborhood. The building was demolished in the 70s, now the location is an empty lot.
Jovanny Hernandez / Milwaukee Journal Sentinel
Arturo Morales had a second location at 607 S. Fifth St., which he sold to Ezequiel and Maria Martinez in the 50’s. The original building was demolished and the Taxco Apartments were built on the site. Wis.
Jovanny Hernandez / Milwaukee Journal Sentinel
Ricardo Gonzalez, from left, original owner of the The Cardinal Bar, shares a toast with the new co-owners Carrie Tobias and Anthony Rineer, and Andy Hansen as they go through archived images of The Cardinal Bar in Madison.
Jovanny Hernandez / Milwaukee Journal Sentinel
Ricardo Gonzalez, original owner of The Cardinal Bar, looks through archived images on Tuesday January 7, 2025 in Madison, Wis.
Jovanny Hernandez / Milwaukee Journal Sentinel
Interior of The Cardinal Bar on Tuesday January 7, 2025 in Madison, Wis.
Jovanny Hernandez / Milwaukee Journal Sentinel
The Cardinal Bar is among the first Latino-owned business in Madison, Ricardo Gonzalez opened the bar in 1974, it has transitioned owners but still remains a bar.
Jovanny Hernandez / Milwaukee Journal Sentinel
Teresa Mercado, Executive Director of The Wisconsin Hispanic Scholarship Foundation in Milwaukee, is in the process of organizing the first historical marker in Wisconsin to recognize Latino history in the state.
Jovanny Hernandez / Milwaukee Journal Sentinel
Volunteer Margarita Sandoval shows the proposed location for the first historical marker in Wisconsin to recognize Latino history in the state at the The Wisconsin Hispanic Scholarship Foundation in Milwaukee.
Jovanny Hernandez / Milwaukee Journal Sentinel
Volunteers Roberto Sida, left, and Margarita Sandoval Skare go through the genealogy archives at The Wisconsin Hispanic Scholarship Foundation in Milwaukee.
Jovanny Hernandez / Milwaukee Journal Sentinel
Volunteers Margarita Sandoval Skare, left, and Roberto Sida go through the genealogy archives at The Wisconsin Hispanic Scholarship Foundation in Milwaukee.
Jovanny Hernandez / Milwaukee Journal Sentinel
Images of some of the first Latino families are seen in the genealogy archive at The Wisconsin Hispanic Scholarship Foundation in Milwaukee.
Jovanny Hernandez / Milwaukee Journal Sentinel
A photo from 1926 shows the exterior of the Chapel of Our Lady of Guadalupe formally located at 719 S. 5th St. in Milwaukee’s Walker’s Point neighborhood.
Provided By Wisconsin Historical Society
An undated photo shows the Interior of the Chapel of Our Lady of Guadalupe formally located at 719 S. 5th St. in Milwaukee’s Walker’s Point neighborhood.
Provided By Wisconsin Historical Society
Folia Plants and Hair used to be The Mexican Mission Chapel of Our Lady of Guadalupe in Milwaukee.
Jovanny Hernandez / Milwaukee Journal Sentinel
The original architecture from the Mexican Mission Chapel of Our Lady of Guadalupe is seen inside of Folia Plants and Hair on Friday in Milwaukee.
Jovanny Hernandez / Milwaukee Journal Sentinel
Inside of Folia Plants and Hair, which used to be The Mexican Mission Chapel of Our Lady of Guadalupe in Milwaukee.
Jovanny Hernandez / Milwaukee Journal Sentinel
Historical images and remnants of the stained glass window from the Mexican Mission Chapel of Our Lady of Guadalupe are seen inside of Folia Pants and Hair in Milwaukee.
Jovanny Hernandez / Milwaukee Journal Sentinel
A historical plaque of Our Lady of Guadalupe Parish is seen on Friday January 10, 2025 in Milwaukee, Wis.
Jovanny Hernandez / Milwaukee Journal Sentinel
Our Lady of Guadalupe Parish in 2025 in Milwaukee.
