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Costco is expanding its diaper selection with a new premium brand, but as of now, shoppers won’t find it in the retailer’s warehouses.
The warehouse club is now offering Kudos diapers exclusively online, with prices starting at $47.99 per package, giving parents who make their purchases through the company’s website another option alongside brands such as Huggies, Pampers and Costco’s Kirkland Signature.
According to Costco’s website, Kudos diapers are available in sizes 1 through 6, with size 1 priced at $47.99 per package, or approximately 34 cents per diaper. Shipping and handling are included, with delivery estimated at five to seven business days.
Unlike many conventional disposable diapers, Kudos products feature a 100% cotton liner that sits directly against a baby’s skin instead of a plastic liner, according to the manufacturer.
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Diapers on shelves during the grand opening of a Costco Wholesale store in Kyle, Texas, US, on Thursday, March 30, 2023. (Jordan Vonderhaar/Bloomberg via Getty Images / Getty Images)
Kudos also advertises its diapers as totally chlorine-free and OEKO-TEX Standard 100 certified. The company says its products are made without fragrances, lotions, natural latex, parabens or phthalates.
The company’s patented DoubleDry technology features two absorbent layers designed to provide more than 12 hours of leak protection, according to the manufacturer.
The brand was founded by Amrita Saigal, an MIT-trained engineer and former Procter & Gamble employee, who set out to develop disposable diapers made with more cotton and less plastic.
Saigal discussed Kudos’ growth and expansion into Costco during an October appearance on The World’s First Podcast. According to the episode’s published description, the company has sold more than 100 million diapers and is on track to generate over $30 million in revenue in 2026.
The addition expands Costco’s online baby-care offerings, though the retailer has not publicly confirmed whether it plans to bring Kudos diapers to its physical warehouses.
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FOX Business reached asked Costco if there are plans to offer Kudos to shoppers at their warehouse stores, but they did not immediately respond.
