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Hispanic Business TV > LIVING > Latino Lifestyle > How lucha libre brings Latino culture and representation to Las Vegas
Latino Lifestyle

How lucha libre brings Latino culture and representation to Las Vegas

HBTV
Last updated: June 15, 2026 10:01 am
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LAS VEGAS (FOX5) — Lucha libre is entertainment for many fans, but for those inside the ring, it represents Latino culture at its core.

“It’s huge in Mexico. But to be able to bring that representation here to Las Vegas to the Hispanic population is something that means the world to me,” said Diana Montes Sandoval.

While WrestleMania put Las Vegas at the center of the wrestling world earlier this year, local performers say the wrestling community has been growing in the valley for years.

MORE ON FOX5: East Las Vegas library hosts free Mexican folklorico dance workshops

Millhouse Malott is the owner of Pride Style Wrestling, an organization focused on creating opportunities for wrestlers of different backgrounds that aren’t always represented.

“And I think it’s important for the fans to come and see someone who looks like them, someone that they can relate to in any way, shape or form,” Malott said.

Lucha libre tradition thrives in Las Vegas

The organization includes lucha libre, a wrestling tradition deeply rooted in its colorful masks and storytelling.

“You know, Lucha Libre is beautiful. It’s an art,” said Too Smooth Ricky G.

For wrestlers like Lucha Ghoul Sonico, those masks carry generations of meaning.

“As a young kid growing up, my biggest inspirations were the luchadors. You know, I loved watching wrestlers that I thought looked like me, that were brown wrestlers,” Sonico said.

“For being one of the few in Vegas is very important, and I’m honored to be able to carry that representation,” Sonico said.

Malott said the organization works to show different aspects of life from the mariachis to cholo culture to traditional culture.

Pride Style Wrestling hosts events throughout the year at venues across the Las Vegas valley. Organizers say their goal is to make wrestling accessible and create a space where fans of all backgrounds feel represented.

Copyright 2026 KVVU. All rights reserved.



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