INGLEWOOD, Calif. (KABC) — The NFL draft is just over a week away and the Los Angeles Rams are getting ready for a brand new season with a brand new look.
The update represents a progression designed to elevate and modernize the Rams look, which debuted six years ago, while staying true to its core identity, according to the team.
“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “It’s a modern refinement-elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”
Among the changes — the LA monogram logo has been simplified with the removal of gradient coloring in favor of a solid finish, the Ram head logo has also been enhanced to appear bolder and tougher and the horn features a sharper, more defined point.
Design updates across the uniform system
According to the Rams organization, the following design updates have been implemented “across the uniform system”:
- Removals: The Rams chest tag has been removed along with the gradient numbers and pant stripes for a refined look.
- Pants Color Options: The addition of the White primary pant compliments the current Royal and Sol options allowing for more uniform combinations on game day.
- Helmet: The iconic helmet treatment remains unchanged, with the addition of new 3D bumper logos.
- Jersey Sleeve: Introduced during the Rivalries uniform, the full modern horn sleeve has been added to both primary jerseys.
- Neck Tag: The neck tag features the Sol monogram on Royal backing draped over the collar highlighting the connection to the city.
Zillow Draft House
To kick off the season ahead of the 2026 NFL draft, the Rams are offering an immersive fan experience.
“Everyone thinks the season starts with preseason, but for us, it starts with the draft when we bring in our new players. And we wanted to emulate the players journey and give fans that similar experience,” said Sydny Layne, Director of Experiential Marketing for the L.A. Rams.
The first room of the Zillow Draft House is the branded living room with all things Rams memorabilia. You can hear audio clips from previous drafts.
“All of our players start their experience in their homes where they grew up, surrounded by family and friends when they’re waiting to get that call form Coach McVay or Les Snead,” Layne said.
After getting the call, fans can head down the tunnel, which then opens up to a small-scale turf football field, with several activities, Rams artwork and opportunities for photos — like in front of the Lombardi Trophy.
“We even have our lowrider that we use on gameday that fans can actually take photos of up close and personal,” said Layne.
There’s also a whole section dedicated to the new Rams uniforms.
“We made some very minimal adjustments that fans have been asking for for a long time, that we’ve been wanting to put in place for some time, and brought it all together today for this announcement,” said Ryan Piechowski, Sr. Manager of Retail and Merchandise for the Rams.
The experience ends in the Corner Store. It’s a pop-up retail space where fans can get the latest merchandise. This free experience is located in Hollywood Park, not far from SoFi Stadium, right next to the Cineopolis Theater in Inglewood.
The Zillow Draft House runs through April 25.
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