In 2022, the Indian government officially recognised the increasing influence of esports. As per a report titled New Frontiers – Navigating the Evolving Landscape for Online Gaming in India by EY India, an advisory firm, the online gaming industry has witnessed a compound annual growth rate (CAGR) of 28%, reaching Rs 16,428 crore in FY23 and is projected to reach Rs 33,243 crore by FY28.
The report also mentions that most gamers in India prefer playing games on their phones, with 94% using mobiles. Even though more people are playing games, India’s online gaming revenue is only 1.1% of the global total.
Prime Minister Narendra Modi met with top Indian gamers on April 13, 2024, to talk about the future of gaming in India. They discussed how gaming is growing, job opportunities in gaming, and the role of women in the industry.
Notable names include Naman Mathur (aka Mortal), Animesh Agarwal (aka Thug), Anshu Bisht (aka Gamerfleet), Ganesh Gangadhar (aka Skrossi), Tirth Mehta (aka Gcttirth), Payal Dhare (aka Payal Gaming), and Mithilesh Patankar (aka MythPat).
Demographics have a big impact on how much the gaming industry grows. One key thing is that more people can afford smartphones now. There has been a rise in demand for smartphones made just for gaming for example Realme, iQOO, Asus ROG, and more.
These special phones are designed with features to give gamers the best experience. This focus on mobile gaming shows how companies are paying attention to what people want.
What’s in for game publishers?
Currently, AdMob’s inventory is exclusively for mobile games. However, Derek Butcher, project manager at AdMob, stressed that the company intends to broaden its ad placements to encompass both two-dimensional and three-dimensional mobile games in the future.
This expansion presents opportunities for game publishers, offering them access to a wider pool of advertisers and potentially increasing their revenue streams through AdMob’s platform.
Anurag Banerjee, co-founder…
